SEO Case Studies
TOOLS:
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LongTailPro
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SEOptimer
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SpyFu
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Google Analytics
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SEM Rush
PLATFORMS:
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Wordpress
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SquareSpace
- Wix
Silent Disco | Netherlands
Silent Disco was a site that had zero keyword rankings on Google and a 87% bounce rate. They had a lot to gain from on-site optimization.
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They needed their Wordpress site updated with keywords and compressed for load speeds, but also needed a serious UX assessment and updated CTAs for visitors.
The Stats
B-
From a C to an B- in
on-site SEO scoring according to SEOptimer
91+
Places moved up in Google ranking
9
Headings with target keywords added
Keyword Ranking
There was a significant increase in ranking for the Silent Disco rental company. The goal was to get their site ranking for select keywords relating to the business.
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This is to show the effect after only the first step of on-site optimization. Further on-site and off site optimization will be used to update
kwaliteits conserven
This Wix site was given special attention to branding and well designed, but did not have on-site SEO best practices used.
The goal was to increase ranking for certain keywords and optimize the site.
The Stats
A+
From a C- to an A+ in SEO scoring according to SEOptimer
#1
Ranking for keyword
"La Perle des dieux"
(Name of their product)
13
Headings with target keywords added
Keyword Strategy
Together with the client, I have worked on a strategic plan for incorporating specific keywords that get their website ranking for the right kind of traffic for their business focusing on quality over quantity.
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They now have a plan for repurposing some of the content that already exists on their site in a blog format that allows for them to better incorporate long-tail keywords.
SS Champion | Sandlewood exporters
SS Champion needed not only onsite SEO edits, but to have on-going backlinking.
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After design and on-site optimization this turned into a 6 month backlinking project where I managed a team adding different backlinks with continuous on-site optimization.
The Stats
B-
From a D to an B- in SEO scoring according to SEOptimer
700%
Traffic Increase
5x
More LinkedIn messages
Traffic vs Leads
At the end of March we stopped backlinking and re-evaluated strategy to refocus on quality over quantity.
This lead to less general traffic and more targeted traffic which resulted in more overall leads.
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So despite a 50% drop in traffic there was an 500% increase in leads.